The new collection is arriving (at last !), it’s special to me because the time we’re living in right now has made its release more complicated than expected. The colour and the floral pattern will (as always) be there !
I can’t wait to show you the items of the BOTANICA collection ! I’m sure you’ll love it. For your greatest pleasure you will find one of our best-sellers, the NINA dress with new materials, but also new designs like the SERENA blouse, or our star accessory of the collection : the scarf RIMA which will suit all your moods.
For this capsule, we have floral patterns in shades of blue and pink that will be a joyful explosion in your wardrobe.
I was inspired to design by the scarves that women of the 50’s and 60’s wore with such class. They were once worn as a protection from the weather, and symbolized a sign of commitment if offered by your beloved, until the 50’s when designers such as Hermès popularized the silk scarf as a fashion accessory. It’s thanks to actresses such as Grace Kelly and Audrey Hepburn that the scarf became a must have of a woman’s wardrobe. I was also inspired by the shootings in supermarkets and grocery shops which give a very colourful and fresh look.
I shot our collection in our new offices located not far from Place Sainte Marte in the 10th arrondissement of Paris and at Orgaya, which is my favourite organic grocery shop, a real market place of local producers.
Housed not far from Place de la Nation in the 12th arrondissement of Paris, this shop is a direct link between the countryside and the city. I really like to go shopping in this grocery shop or to have deliveries made when the pace of work becomes frantic (they deliver to Paris and its region) ! You will only find quality products, from sustainable agriculture and environmentally friendly. While waiting to be able to get you the pieces of the collection on February 14th at 6pm, discover the visuals of the shooting HERE.
